TMB starts rebranding campaign
TMB Bank yesterday officially launched a 1.4-billion-baht rebranding campaign, aiming at attracting more customers to its retail banking services, as it marked its 48th anniversary.
The new logo, designed to reflect co-operation among the three partners, consists of three letters: T, M and B, with two dots over the M to make it look like two people shaking hands, in red and blue.
The foyer of its main office has been redecorated to provide a modern look and more space for teller counters and the visitors' area. More electronic banking booths have also been installed.
Around 45 out of the 450 branches of what used to be known as Thai Military bank have changed their logo displays and have been renovated to expand customer-service space. All branches are expected to be renovated in 45 days.
President Subhak Siwaraksa said the cost of the redesign would be accrued over 10 years and would slightly affect its book value.
But the redesign, which came following the completion of TMB's integration with DBS Thai Danu and the Industrial Finance Corp of Thailand, will support TMB's plan to compete in universal banking in the future.
“In our old design, the space to serve our retail customers was quite limited, with teller counters accounting for 40-50% of the office space. [With the new design,] the area for providing universal banking services will be larger. We believe our sales per square metre will increase.”
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Source:
Bangkok Post
