Go For It - Identity Guidelines
Excerpt:
The Identity
The GO for it idenity is a direct, positive call to action for anyone who is or might be thinking about becoming an entrepreneur. It is also a rallying call encouraging the wider public to support and get behind the campaign. Please take the time to read these guidelines in order to use the identity as effectively as possible.
The identity exists with two strapline options - either can be used, depending on the audience being addressed:
A General message to a broad audience.
B A call to action to people thinking about starting a business.
The identity should work by itself at all times. Partner organisation or programme identities should not be used alongside the identity.(…)
Source:
Go For It - Identity Guidelines [Pdf]
