AIM Gets New Logo and a Marketing Blitz
by Michael Hall
AOL is pushing a new branding campaign, just in time for its next-generation IM service, to hit the streets.
The company announced today that it's launching an advertising campaign called “I AM” to promote Triton as more than a simple instant messaging platform, incorporating e-mail, SMS and assorted multimedia services into its client.
Along with the new campaign comes a new logo and a heavy concentration on college media using posters and ad placements in campus newspapers, stressing the AIM screen name as “a core component of users' identities.”
“We worked … to create a multi-faceted campaign that presents these features to our core youth audiences in a way that impacts them in their daily lives, and we are confident that our new visual identity and creative showcases the flexibility and comprehensiveness of the new AIM Triton service,” said Kevin Conroy, Executive Vice President, AOL Media Networks.
Online advertising aimed at teens and young adults is also slated to appear on a variety of music, sports, entertainment and lifestyle websites, including MTV.com, ESPN.com, TicketMaster, About.com and the AOL.com network.
The company has launched a new “microsite” at www.aim.com/you that offers an AIM Triton demo and an invitation to download the Preview Edition of the AIM Triton software.
Source:
Instant Messaging Planet
