Own Art Identity Guidelines
Excerpt:
What Own Art does
Own Art provides people with the opportunity to access, experience and enjoy visual arts of the highest quality by offering interest free loans for the purchase or commission of contemporary art, craft and design.
How we communicate
Own Art communications should always be upbeat and friendly. Arts Council England believes that living with art that you love can be a rewarding experience. All Own Art credit-brokers should communicate the product in an approachable and responsible way. All Own Art credit-brokers must hold a valid Consumer Credit Licence and must be observant of the FSA’s code of practice for the brokering of credit products.
Name
The scheme is called Own Art. The words are separate, and in print the first letters of each word are capitalised. If description is required, we use the words ‘loan scheme’ (eg “Own Art is a loan scheme”).
Own Art has a separate identity to that of Arts Council England, but works in synergy with it, for example in the use of colour and graphic imagery. (…)
Exclusion zone
The exclusion zone (indicated by the solid line) is the minimum area around the Own Art logo that must remain clear of typography or any other graphic device.
The formula for the exclusion zone is shown here and applies to all sizes of logo reproduction.
The space between the the strapline and the logo is a preferred, not a minimum distance.
Source:
Own Art Visual Identiy Guidelines [Pdf]
