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Listen Up 2004 - Branding Guidelines

Excerpt:

Corporate Logo

Positioning
The Listen Up! brand has been designed to coincide with the BBC Radio 3 logo and the ‘with the Association of…’ strapline. Both of these elements must appear on every relevant Listen Up! publication. Although they can be separated if the design application requires more flexibility, see page 5.

The only case that the Listen Up! brand can appear without the ‘with the Association of…’ strapline is when used within concert listings, see page 4. (…)

Application of the brand

Positioning
Strapline must always align up to the L of LISTEN UP or the F of FESTIVAL, as shown by the dotted lines. (…)

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Source:
Listen Up 2004 - Branding Guidelines [PDF]

Carola Hopp, 12. Oct. 05