Boys and Girls Clubs of Canada Unveils New National Identity
for Clubs across Canada after 30 Years
Boys and Girls Clubs of Canada (BGCC) is pleased to announce the launch of a new public identity for its member clubs across Canada. This fresh, new image was created to reinforce the relevance of Boys and Girls Clubs today in tackling many of the critical issues facing children, youth and families in Canada including child poverty, health, youth education and employment, youth violence, substance abuse and youth sexuality.
The new logo with two jumping figures rendered in a vibrant green exudes youthfulness, friendship, excitement and upward aspiration to signify the positive impact of Boys and Girls Clubs on young people in helping them to achieve their full potential through a variety of fun, challenging club programs that encourage healthy living, personal growth, learning, and community involvement.
“We are really thrilled about this modernization of our image,” said Sandra Palmaro, National President, Boys and Girls Clubs of Canada. “This move will enable us to further strengthen public awareness of our movement and send a clear message about who Boys and Girls Clubs are today – a relevant, innovative and progressive provider of quality programs for Canadian children and youth.”
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Source:
BGCC
