Hyphen-Nation Visual Identity
Excerpt:
Introduction
Welcome to the Hyphen-Nation visual identity mini-site.
In this presentation, we will walk you through the complete H-N visual identity system. We will discuss your Hyphen-Nation's Color palettes, Identifier species and Logotype treatments.
We've also provided a downloads page for accessing your visual identity materials in a wide array of file formats.
Logotype - Primary
The Hyphen-Nation Logotype employs Adobe Jenson Pro as its primary display typeface.
The text “Hyphen-Nation” hugs the bottom margin of the Identifier in a top-aligned fashion while centering itself along a vertical axis with the rounded square.
The resulting effect is a Logotype which is moderately scalable and easily adaptable to the recommended color palettes.
The cutout representation of the Identifier suggests 3-dimensional characteristics that are further explored in the Official Representation of the Logotype.
(…)
Source:
Hyphen-Nation Identity
