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Hyphen-Nation Visual Identity

Excerpt:

Introduction
Welcome to the Hyphen-Nation visual identity mini-site.

In this presentation, we will walk you through the complete H-N visual identity system. We will discuss your Hyphen-Nation's Color palettes, Identifier species and Logotype treatments.

We've also provided a downloads page for accessing your visual identity materials in a wide array of file formats.

Logotype - Primary
The Hyphen-Nation Logotype employs Adobe Jenson Pro as its primary display typeface.

The text “Hyphen-Nation” hugs the bottom margin of the Identifier in a top-aligned fashion while centering itself along a vertical axis with the rounded square.

The resulting effect is a Logotype which is moderately scalable and easily adaptable to the recommended color palettes.

The cutout representation of the Identifier suggests 3-dimensional characteristics that are further explored in the Official Representation of the Logotype.
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Source:
Hyphen-Nation Identity

Tony Spaeth, 29. Sep. 05