Phillip Island Nature Parks Brand Guidelines
Excerpt:
Great brands are valuable assets and are developed over time with dedication and consistency. Every element that relates to the brand must be consistent in its application. Therefore it is imperative that these guidelines are followed to protect the Phillip Island Nature Parks brands. The following brand guidelines set the standard for application and implementation. The guidelines are prescriptive
to ensure that the value of the brand is not diluted. All the brand elements are included in this document and will be a guide for all issues relating to the visual representation of the brand. The brand guidelines will enable Phillip Island Nature Parks to maintain visual consistency and accurate reproduction over a wide range of print and electronic communication applications, including such items as stationery, brochures, advertising and merchandising. (…)
Stationery Items
Where possible stationery items should utilise the full bleed Blue colour field supported with Green or White arc lines. Text may be reversed White out of the Blue background or as a readable tint of
the Blue. In these situations, the text may require a fine stroke or be used a little larger for print readability. For details regarding the arc graphic lines please refer to the graphic elements section
of this guide for acceptable and recommended usage. All measurements are in millimetres. (…)
letterhead front
letterhead back
Folded Letter
The sequence left demonstrates the viewing of a DL folded letter. Please Note when folded, both the advertising and conservation lines are readable on the same plane.
Source:
Philip Island Brand Guidelines [PDF]
