Measurement Specialties Introduces New Logo, New Website
Measurement Specialties Inc. announced today the company has introduced a fresh new corporate logo and a new website at the URL http://www.meas-spec.com. The release was timed with the company's annual shareholder meeting and transition tomorrow to the Nasdaq Stock Market, where they will trade under the symbol Nasdaq: MEAS.
“We believe the new site will make us market leaders in the sensor industry for website functionality,” said Frank Guidone, CEO of Measurement Specialties. “We've redesigned our website from the bottom up to improve navigation, readability, and most importantly, ease of finding the right product. All of our e-commerce survey data suggests that's how engineers use the Internet and that's what they want, so we're giving it to them.”
“Furthermore, the new logo underscores our transition to a single, distinctive brand with an emphasis on measurement,” Guidone added.
The heart of the new website is a new user application called SensorSelect™ which guides engineers through product selection. SensorSelect™ employs an elegantly simple and intuitive interface that allows users to choose their product specifications — such as application, accuracy, output and range — while the software narrows down their product options in real time. Additional one-click functionality allows users to compare products in a chart, save the comparison in a PDF for later viewing, link to a product datasheet PDF, or even buy the product online.
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meas-spec.com
