A blue triangle
Broadcaster Andorra launces new logo
by Sietse Bakker
Under the slogan 'Et regalem una nova tele' ('We give away a brand new tellie'), the public broadcaster of Andorra, RTVA, launched its new brand identity to celebrate the start of a new television season.
Winter image
Representing the small country and its winter image, a blue triangle in a white environment represents the small country in optimal shape. Eager as RTVA is, the new brand identity is widely communicated to the people of Andorra in television ads and through banners in the streets of Andorra la Vella, the capital of the small state.
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Source:
esctoday
