Autism Society of America Launches New Branding Effort
by Kate Ranta
The Autism Society of America (ASA), the nation’s most widely-recognized and largest grassroots organization serving the entire autism community, has officially launched for the public its new branding campaign, which includes, among many branding initiatives, a new logo, a makeover for its Web site, www.autism-society.org, the most widely used site on the Internet for autism information and resources, and a jarring new ASA initiative, http://www.gettingthewordout.org/, targeted at corporate donors and those outside the autism community.
“Today is a dynamic and ever-changing time in the autism community. More than ever before, autism is receiving unprecedented national and international attention, and our organization is challenged to be the autism community’s voice,” said ASA President & CEO Lee Grossman. “Our branding initiative seeks to take ASA to a new, more competitive level both inside and outside the autism community by raising public consciousness about autism.”
Created by Fishtank Brand Advertising of San Diego, CA, and TeamBrand, San Francisco, CA, the new ASA logo combines traditional patriotic colors with autism’s symbolic puzzle pattern along with a modern design, reflecting ASA’s loyalty to its roots and dedication to the new age of autism.
To enhance its presence on the Internet, ASA’s Web site has been transformed into the online source for “The Voice of Autism,” ASA’s new tagline. The organization’s site is now easier to navigate and full of new interactive components, making it more user-friendly. At the same time, http://www.gettingthewordout.org/ portrays the harsh realities of autism that are not currently communicated to the general public.
“Our goal was to create a new identity that truly reflected the power and presence the Autism Society of America deserves,” said Fishtank Brand Advertising Managing Partner and Chief Brand Strategist Remy Laughery. “Autism deserves our attention and our agency is proud to be a part of this effort.”
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Source:
ASA
