The New School - Visual Guidelines
Excerpt:
The New School Identity
The New School identity consists of the university logo and the eight school logos. The unifying component within all the logos is The New School mark.
The New School mark showcases the university’s dynamism and unconventional voice by having three different “states.” By using all three states of the mark interchangeably, the identity is always in active motion. The New School Red, Orange and Yellow is also to be used interchangeably within all the schools. No one color should be used to identify any one school. Each school needs to use all of the colors with equal balance.
This concept of movement and change should be embraced and reflected in all The New School’s branding applications. (…)
Visual System
The New School visual system is designed to be dynamic and flexible. This section will explain the use of color, typography, image style and graphic elements.
The flexibility of the system requires careful treatment and attention for all graphic elements. The use of these guidelines
will assure that the visual system will reinforce and strengthen our identity. (…)
Applications
The New School visual identity will come to life on the materials we use to communicate. These include stationery, signage, marketing materials and other media. Correct and consistent use of the visual
system will be the determining factor for a successful identity.
This section provides sample layouts and mechanicals that illustrate how all of the visual elements come together to create a distinct New School identity.
University's business card
Source:
The New School - Visual Identity [PDF]
