Brand Mark of Daiichi Sankyo Company, Limited
Sankyo Company, Limited and Daiichi Pharmaceutical Co., Ltd. announced today that the both companies have created the Brand Mark of Daiichi Sankyo Company, Limited (hereinafter referred to as “Daiichi Sankyo”), which is the joint holding company to be established on September 28, 2005. The both companies are currently working toward the establishment of Daiichi Sankyo and the complete integration in April 2007. (…)
Design
The overall spherical shape represents the beauty of the Earth, which gives the viewer a sense of the splendor and mysteries of life. The gentle movement evoked in the upper part of the logo is meant to express supple intelligence and creativity, while the solid arc of the lower part represents reliability and a sense of mission, and the white space that appears as if it is being held within two hands stands for the vibrancy of life and, at the same time, the importance and dearness of life.
Brand Color
The shade of blue chosen for the logo represents the trust, sense of mission and sense of responsibility that the pharmaceutical company has cultivated, while the gradation from yellow to green expresses the vitality of life and, at the same time, represents the creativity of the company’s proprietary research activities.
Use of corporate name in logo
The corporate name is written in capital and lower-case letters to express the broadmindedness and benevolence as well as the warmth of the corporate group.
The Brand Mark was designed by Mr. Mitsuo Hosokawa of Hosokawa Design Office, a design firm which deals with numerous corporate design systems.
Source:
PharmaLive
