Catalyst Housing Group - The Art of Using our Visual Identity
Excerpt:
This implementation guide provides more detailed information about the basic design elements of the Group’s visual identity and how they should be used. It provides a framework within which creative ideas can be translated into communication materials that convey the Group’s values.
The visual identity has been prepared by professional designers to enhance and reinforce the key messages that we must communicate. By following this guidance you will play an important part in developing our corporate image and contributing to the future success of the Group.
The corporate mark
The corporate mark is made up of the symbol and the logotype (name). They can be used separately or together to achieve maximum impact for our identity. These guidelines demonstrate how to use the elements to achieve
Symbol
A distinctive, modern illustrative device which will become recognisable as Catalyst Housing Group and its members.
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Source:
The Catalyst Housing Group - Visual Identity [PDF]
