Hustler Turf Equipment introduced a new corporate identity/logo
Hustler Turf Equipment introduced a new corporate identity/logo beginning August 1, 2005. The new identity has been designed in both a vertical and horizontal format.
“We believed it would be possible to design a logo that when seen, would not bring to mind a certain magazine that goes by the same name,” said Ken Raney, Advertising Manager at Hustler. “Also, our company has been growing at such a rate, that we felt it was time to update our corporate identity to better reflect our position in the marketplace.”
The new Hustler identity will be in use on literature, ads, signage, and on the product. “Full implementation will take a few months, ” added Raney, “but the new logo is already in use on a large number of materials including our web site, signs, literature, etc.”
Source:
Hustler
