BioFit Introduces New Logo, Launches Updated Website
BioFit® Engineered Products has introduced a new corporate logo and updated its website (www.biofit.com) to market its position as a global furniture manufacturer.
Edward Metzger, Vice President - Sales and Marketing, explained that the logo and website initiatives support BioFit’s strengths in seating and tables to meet contemporary needs.
“The new logo combines a redesign of the BioFit symbol with new graphics elements for a powerful identification of the company and its brand name. The website uses new product descriptions, enhanced graphics and improved navigation to support customer requirements,” Mr. Metzger said.
“Both the logo and website are strategic marketing tools that present BioFit’s forward-moving position in furniture for the 21st century,” he said.
The BioFit symbol, a conceptual representation of man with ergonomic seating, has been updated in the new logo to depict both the seating and table product lines. The symbol has been repositioned to function as the “O” in BioFit. The type has been updated to provide a clean contemporary corporate identity that will be rendered in the company’s purple and white colors in a variety of applications.
The new logo is prominent on the updated website and will be used in catalogs and other sales materials, product packaging and labeling, company and dealer signage, letterhead, business cards, business forms, vehicle identification, 2006 advertising and other communication initiatives.
(…)
Source:
PRWeb
