New Delhi: Vandana Luthra Launches VLCC Group's New Logo
VLCC, India's largest and most preferred health, beauty and fitness brand has launched its brand new logo.
Group chairperson Vandana Luthra said “VLCC has come a long way since 1989, when the dream began. Today, the VLCC name spans 46 locations across the country with nearly 100 centres. Keeping in view the Group's transformation, both in terms of business as well as size, it was felt that we needed a logo which, besides being contemporary and international, would convey the complete essence of the VLCC Group.”
New Logo
The new blue, silver and grey logo, with the VLCC name written on it, aptly indicates the holistic platform of products and services catered to by the VLCC Group, and the continuous evolution that the group is undergoing.
he logo's aesthetics and international block design is encompassing and thus completely represents the group of independent business units that VLCC has created viz., VLCC Personal Care, VLCC Workout Factories, VLCC Health Kitchen, VLCC Spa, VLCC Institute and VLCC Foundation. Each one of these brands, today, has established itself in the market and the minds of the consumer.
While retaining the core values of customer service, the new logo also represents world-class technology, a modern business outlook and constant innovation fundamentals of the Group and all its businesses.
New Name
It is also imperative to emphasize that the name of the Group has evolved to VLCC - as a single word instead of an acronym. Individually the syllables do not stand for anything. VLCC is no longer an acronym or abbreviation of any kind. Hence, any elongation of this name would now be wrong. This new name is the result of the company's evolution into a corporate in its own right and might.
Source:
Daijiworlds
