3Par - Preliminary Styleguide
Excerpt:
Introduction
Successful branding takes our core purpose and gives it shape, form, and substance. Our new 3PAR branding reflects the 3PAR of today and of the future.
Why change? To build credibility, shift perception, and add stature.
A new class of industry is emerging where information is the primary corporate asset and success is driven by a company’s ability to store, access, and manipulate massive amounts of information in a robust and cost-effective manner.
3PAR is here to service that industry.
(…)
About this style guide
This style guide is designed to help everybody in the production of our communications and plays an important role in building our brand. It has been developed as an overview only and addresses the basic toolkit — logos, color palette, typeface, and examples.
In order to maintain the integrity of our new identity and what it represents, it is important to apply all the elements of the toolkit properly and consistently across all our communications materials. The purpose of this guide is twofold: to protect the intellectual property of 3PAR against infringement and to ensure consistent representation of the 3PAR identity.
Every employee and vendor involved in the development of communications materials should read and follow the principles outlined in this style guide. Our combined efforts in conscientiously protecting our visual identity will help ensure that the 3PAR brand message is consistently expressed across all media.
Source:
3Par Preliminary Styleguide [PDF]
