USA Judo Unveils New Logo
by Nicole Jomantas
USA Judo is pleased to announce the creation of two new logos for the organization.
Both the horizontal and vertical logo are designed in red, white and blue and feature the title “USA Judo” as well as two modern judo players sparring.
“The creation of the new logo is consistent with USA Judo’s plans to move ahead in a new and dynamic direction,” said USA Judo President Dr. Ron Tripp (Norman, Okla.) “We have many new marketing and public relations initiatives in the coming months to increase the visibility of the sport of judo and the newly created logos are an excellent kick-off to this campaign.”
The new logos were created by Mary Cukjati of Cukjati Designs in Colorado Springs following a series of focus groups conducted with USA Judo athletes, parents and coaches.
Initially unveiled to the judo community for the first time at the USA Judo National Junior Olympic Championships, July 23-24 in Duluth, Ga., the new logos combine key features of the previous USA Judo logo with a modernist edge.
“Our goal for the logo was similar to our goal for the organization as a whole,” said Jose Humberto Rodriguez (Colorado Springs, Colo.), USA Judo Executive Director. “We were looking to build on the existing logo and have left much of the feel of the previous logo in tact while also using the new logo to move in a new direction toward a promising future.”
USA Judo logo horizontal
Source:
USA Judo
