Zone Labs - Identity Standards Guide
Excerpt:
Introduction
A cohesive identity system increases and strengthens our visibility to all audiences—customers, partners, and prospects. Applying these guidelines enables us to produce marketing and sales literature efficiently and economically. Adherence to these standards makes printed and on-line materials distinctive and immediately recognizable and heightens awareness of the brand worldwide. The following text and visual examples outline the proper application and use of the logo.
The Primary Logo
A strong, consistent corporate identity is crucial to building brand awareness. As we continue to extend its corporate identity, it becomes increasingly important to project a unified corporate image that will instill confidence in our brand. This logo is a visual symbol for the products, services and the promise of our company. The logo is a visual extension and representation of our brand. The logo has been designed for easy and definite recognition. It is important to be consistent in the use of the logo and to maintain its intended standards through accurate reproduction.
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Source:
ZoneLabs
