The Dassault Systèmes Group Identity
Corporate branding plays a strategic role in communicating the personality and strategy of a group.
Based on a unique symbol, the DS identity system expresses the specific nature of each brand and the strength of our Group as a whole.
A symbol inspired by 3DS
Very creative and dynamic by its structure and colours, the symbol is the central point of the corporate identity and is strongly reflected in all the brands of the group.
The symbol, as if drawn by hand, gives a human touch to a very strong and technological typography.
The contrasting colours express the values of dynamism, energy and performance inherent in “Dassault Systemes”.
An institutional deep blue symbolises advanced technology
Red expresses the energy of Dassault Systemes and stands for life and action
Dynamic orange symbolises human values, proximity and creativity
Source:
Dassault Systems - Corporate Identity [PDF]
Dassault Systems
