Internet2 - Graphic Standards
Excerpt:
Our brand strategy
Our brand strategy reflects the unique spirit of the organization. It serves as a guide for how we use the Internet2 brand. It supports our mission while articulating the vision for our brand. Our brand strategy is the benchmark for all Internet2 communications and applications.
Our brand mark
The Internet2 brand mark represents the idea of interaction, speed and direction. The unique typography overlaps the Signature 2 symbol reflecting partnership and participation in leading the quest for tomorrow's Internet.
Our brand mark has 3 distinct elements
1. The unique Internet typography
2. The Signature 2 symbol
3. The ® (registered trademark) symbol
These elements appear in a fixed relationship and they should never be recreated, repositioned, or redrawn. Always use electronic artwork, downloadable from these guidelines.
A clear space has been defined by measuring the cap height of the word Internet. This allows our brand mark to remain free of other graphic elements such as typography, images or objects, unless specified in these guidlines.
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Source:
Internet2 - Graphic Standards
