Morehead State University Athletics Gets New Look
First Change for Athletic Logo Since Mid-1950’s
The Morehead State University Athletic Department has a new look.
A series of new marks were made public at last weekend’s Eagle Excellence Auction and Golf Tournament.
“We believe these new marks will provide new energy and signify that MSU athletics is ready to strengthen our programs and our brand,” said MSU Director of Athletics Brian Hutchinson. “We certainly want to boost interest in our athletic programs, and one way to do that is to have a new image out there.
“We hope our constituent base will respond with pride and that these new marks will soon be associated with Eagle Athletics across the country.”
The development process encompassed more that six months of design and consultant work. The strutting eagle, which has represented the institution’s programs since the mid-1950’s, has been replaced with a fresh new eagle with wings in flight. Secondary marks are represented by a unique “M” design, an eagle head design and an “MSU” mark. Sport and program specific marks have also been produced.
“These marks don’t replace anything that represents the institution, such as the mountain ‘M’ or the strutting eagle,” Hutchinson said. “However, we did want to freshen the look for our athletic programs with these marks and lettering systems. I believe we’ve accomplished that goal.”
The new logo and fonts will begin to replace all existing athletic marks during the 2005-06 year and will be fully implemented prior to the 2006-07 seasons.
Dugout Media, Inc. is the sports marketing firm hired by MSU to create the new image.
“We are delighted to work on launching a new image for a university with high academics and athletic quality such as Morehead State,” said Scott Hacker, President of Dugout Media, Inc. “It is always nice to see new logos represented on new uniforms, merchandise and athletic venues. This new image for athletics will build excitement to an already growing fan base.”
Source:
Morehead State
