University of Manchester - Visual Identity
Excerpt:
Introducing our identity
The University of Manchester’s identity is not just a badge; it’s the tone of voice, logo, colours, typefaces and all the other elements that work together to become a visual representation of the University and everything we stand for. It’s also a visual reminder that can trigger and reinforce feelings about the University.
The elements of our identity have been carefully considered, researched and tested to make sure we’re creating the right image for the University. These guidelines will help you to use all these elements correctly and consistently. By helping to manage the University’s identity, you will ultimately be helping to manage its reputation.
Source:
University of Manchester - Visual Identity
