University of Manitoba - Graphic Standards Guide
Excerpt:
Rationale and Purpose
An identity system is much more than the format and use of a symbol. A comprehensive graphic identity system is a structure for communicating and presenting information logically, clearly and with distinction. The standards and guidelines presented in this manual have firm institutional support. As the University of Manitoba enters into a new millennium, the need for an inspired brand identity has never been so timely and appropriate. Embracing these standards will be advantageous to both the University’s brand as well as the entire University community, ultimately enabling the institution to achieve clarity and effectiveness in all print and electronic communications for both internal and external audiences.
This manual is intended to be an introduction and a guide to the basic components of our identity system. Implementation of this system will achieve greater awareness of the University as a whole, while enabling individual units to convey their own distinct identities. (…)
The Logo
The University of Manitoba logo consists of a picture and wordmark. The graphic symbol of the picture mark is represented by a simple and clean shield design. The shield contains four icons. They are the Manitoba bison (resting top centre of the shield bar) as well as the crown, maple leaf, and open book. These four icons represent the provincial, historical, national and institutional nature of the University. The bottom banner serves to showcase the date the institution was established as well as to enhance the optical depth of field. The wordmark is in the Minion typeface.
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Source:
University of Manitoba
University of Manitoba - Graphic Standards [PDF]
