American Optometric Association - Branding and Graphic Standards Guide
Excerpt:
One of the benefits of being a member of the American Optometric Association is the enhanced image of professionalism that you enjoy. In order to maintain that standard - the instant recognition, credibility and respect – there are certain guidelines that we require when you develop your own communications.
These guidelines will help ensure that both you and the Association are represented with the professionalism and dignity deserved, and allow you to leverage the strength of the AOA’s brand identity. Every successful company or organization has one, or a set of, instantly recognizable characteristics associated with them that dictate how customers perceive them – that’s their brand. When you think of Coca-Cola you think refreshment; with Volvo you think safety. Our goal, and the reason for these branding guidelines, is to have people think of you, as part of the AOA brand, as the authority for eye care.
Source:
AOA - Graphic Standards Guide [PDF]
