Akzo Nobel - Corporate Identity
Excerpt:
Corporate identity, when implemented consistently, can help increase the name awareness and image of Akzo Nobel. As such it can yield a positive influence on the company's performance. That's why it is important to implement it with utmost care.
Our aim is to ensure that our employees, customers, the media and other stakeholders understand exactly who we are, what we do and how we do it.
A consistent and coherent approach is necessary as the corporate identity is not just communicated through our products and services, but also through promotional material, advertising, building interiors and exteriors, stationery, and many other items.
Businesscard
Source:
Akzo Nobel
