A fresh face for «Winterthur»
Winterthur Group has revamped its logo, which it will be introducing on a step-by-step basis in all the Winterthur markets over the next three years.
As part of its brand repositioning strategy, Winterthur Group has given its image a makeover in the past few months. Using a new and clear image, Winterthur wants to establish a uniform market presence and give the Winterthur umbrella brand a more pronounced profile. A central element in the new brand image is the revamped logo, which will be introduced in all the Winterthur Group markets over the next three years on a step-by-step basis.
“Maintaining the brand image is an ongoing process and a strong element of corporate development. This also includes revamping the logo. By modernizing our corporate logo, which dates from 1990, we want to support the high level of recognition the Winterthur brand enjoys,” says Christoph Jordi, Head Marketing for Winterthur Group. Due to the gradual introduction of the logo, this process will in large part be financed from the existing marketing budget.
Source:
Winterthur
