Accordis - Corporate Identity Guidelines
Excerpt:
Welcome to the Acordis Corporate Identity Guidelines
First impressions are formed each time anyone sees an item which reflects the identity of Acordis and we must ensure that everything we produce creates the right impression. Our visual identity must continue to help us to stand out from the competition.
Consistency is a vital aspect of any identity system, but we also have to remember that our company is a living, developing organism and our visual identity needs to reflect this. These guidelines are part of the development of our identity. They offer a useful electronic means of implementation and they will continue to be updated with changes which have been made to ensure that they evolve to meet our needs.
This section of the website contains basic design guidelines and templates which are designed to be straightforward. There are a limited number of rules to be followed, but also a large degree of flexibility - all in all a framework within which your imagination and creativity can bring our company to life. This site will also contain the latest information and, equally important, examples of best practice. These examples will hopefully offer new perspectives on the way our visual identity can be applied.
Our visual identity is an important asset and a strategic communication tool that needs to be used to its fullest extent. Let's ensure that we continue to make the right impression.
Accordis Businesscard 55×85mm
Source:
Accordis - Corporate Identity Guidelines
