First Advantage Corporation Launches New Branding Strategy
First Advantage Corporation, a leading risk mitigation and business solutions provider, today announces the launch of its new brand strategy, designed to bring cohesiveness to the company's acquired subsidiaries and facilitate ongoing growth initiatives. The brand was launched yesterday at the Society for Human Resource Management 57th Annual Conference and Exposition in San Diego.
First Advantage is committed to a five-point growth strategy emphasizing strategic acquisitions for scale and product expansion, leveraging cross-sell opportunities, developing vertical markets and expanding overseas. Formed in June of 2003, the company has since acquired 26 companies in a variety of industries and also invested in an additional company as majority owner. As a result of this activity, First Advantage has built beneficial scale in many of its core business lines, added numerous complementary products and services of interest to current enterprise customers, formally entered new vertical markets and expanded its presence beyond domestic borders into Canada, India and East Asia.
To fully leverage the cross-selling synergies created between business lines as a result of this acquisition activity, First Advantage is bringing its various business-to-business companies together under a master brand strategy using the First Advantage name with a newly created logo mark. (…)
The company's new brand is represented by a stylized eagle eye derived from its legacy logo and that of its parent company, The First American Corporation. A corporate video introducing the new brand and strategy is available from the home page of the company's newly redesigned website at www.FADV.com.
Source:
First Advantage
