Shelter Logo Guidelines
Excerpt:
The new Shelter logotype
Here is the logo. To fit in with the change in audience perception, the new logo has a roof ‘h’ to represent Shelter’s proactivity in solving housing problems. It also shows that Shelter look after people. (…)
The identity should be used in its original red colourway as often as possible. However when there is only one colour print, for example, job advertisements or the budget is limited, you can use the black or grey versions.
Use the red version of the Shelter logo out of a background image but make sure that the hue of the background image is strong or dark enough so that the logo stands out and can be clearly read.
(…)
Source:
Shelter Logo Guidelines
