Johns Hopkins Bloomberg - Identity Management System
Excerpt:
Tools for a Dynamic Image
The School's Identity Management System, incorporated into this Web site, presents all the components of the School's identity system and provides guidelines for proper usage. These are your tools to design and produce materials for the Johns Hopkins Bloomberg School of Public Health. From this site you may also download templates and other material to assist you in your communication efforts.
Core Elements
To be successful, an organization’s visual communication materials must be clear, consistent, and compelling. There are a number of core elements that form the foundation of the Johns Hopkins Bloomberg School of Public Health identity system, which contribute to the development of a strong brand.
These components include not only the positioning statement, logo, and tagline, but also the typography, and color palettes. Together, these form the School’s core identity. The core elements have been designed to bring consistency to the visual identity, while still allowing flexibility.
Source:
Johns Hopkins Bloomberg - Identity
