Porter Novelli unveils new branding and structure
Porter Novelli has announced the launch of a new global branding campaign and revealed details of an organizational restructure. These initiatives represent the agency’s focus on driving client results by challenging the conventional view of public relations.
Based on the strategic platform of “Many Minds. Singular Results,” the campaign clearly communicates the agency’s range of expertise, and how individual perspectives and abilities combine around a client’s business challenges to deliver meaningful results. The branding campaign was created by a cross-specialty, in-house team drawn from the agency’s global offices.
“Changing demographics, technology and a more complex business environment are impacting dramatically what clients are looking for in public relations programs that measurably make a difference in their business,” said Helen Ostrowski, CEO, Porter Novelli. “They are demanding an unbiased examination of their total communications landscape and a partner who can take a 360-degree view of their business challenges to architect solutions that are not dependent on any one discipline, tool, technique or medium. This thinking is what's behind Porter Novelli’s new brand campaign, ‘Many Minds. Singular Results'.”
The new branding extends to all the agency’s internal and external communications, including its Web site, advertising, intranet and other collateral materials.
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