Baiduri Bank Revels In Regional Award
by CT Hj Mahmod
Baiduri Bank was a joint winner in the Marketing, PR or Brand Management Project category of the Asian Banking Awards 2005 for `It's a Great Big World' brand campaign.
Brunei's lone local bank's entry was among 118 entries from 48 banks in 16 countries competing in the same category.
“As this is a regional award, we were competing with some of the best financial institutions in Asia Pacific. This is a major achievement for a relatively young bank with slightly more than 10 years in operation,” said Pierre Imhof, Baiduri Bank General Manager.
“Our brand promise is a constant reminder of our aspiration to deliver superior value to our customers and shareholders. It is the driving force in our pursuit of excellence,” he said. (…)
The `It's a Great Big World' campaign launched July 2004 showcases Baiduri Bank's new corporate identity: the dynamic, internationally recognised award-winning bank that is truly local.
The award underscores the bank's strong commitment and aspiration to deliver world-class financial products and services to Bruneians, to help them make the most of their world at different stages of life's cycle.
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Source:
BruneiDirect
