Global Corporate Identity 2
by David E. Carter
Hardcover | 336 pages | Harper Design | Juni 2005
ISBN 0-060-58926-4
Synopsis:
In 2003, recognizing a need for awareness of global trends in branding and design, David E. Carter created a new resource to showcase the finest examples of corporate identity from around the world. The book he created, the first volume of Global Corporate Identity, quickly became a must-have reference for businesspersons everywhere.
Now, in this next volume, Carter showcases the past year's best corporate design in the categories of: logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures. Examples featured draw from firms around the world-about 70% from outside the United States-all of which show an awareness to the specific challenges of business design in a multinational community.
Every designer and every brand-conscious businessperson will find this a must-have reference to keep up with the latest trends in international corporate identity.
Credits:
Harpers Design International
