An Iconic tourism progression & development from the newly entitled Mount Faber Leisure Group
New Designation
Effective from today, Singapore Cable Car becomes Mount Faber Leisure Group. Although popularly known as Singapore Cable Car for more than 30 years, the official change is one of many initiatives now under way to enhance the company's long term plan and further refine the public and trade's perception on its existing and new business activities. Nevertheless, the corporate brand name - Singapore Cable Car will still exist, although not representing the company on its entirety but will be used to market the cable car services exclusively.
“Changing our name focuses on our expanded vision of capturing the global tourism market and also reflects the company's competitive interest in the increasing growth in the travel and leisure industry in Singapore,” Mr. Soo Kok Leng, Chairman of Mount Faber Leisure Group said, “Our corporate and product names have been changed to align with our natural progression into the wider market, especially over the past several years as the true potential of the Mount Faber Leisure Group has become more ostensible. Since last year, we've enjoyed a tremendous double digit growth in our overall key businesses, encompassing not just the cable car services but also the rest of the business units, such as the attractions management, food and beverage, retail and souvenirs, and Faber Tours,” he continued.
Reflecting its expanded corporate and product strategy, the Mount Faber Leisure Group name and logo powerfully express these enduring qualities: its drive toward excellence, its companies' focus on building excellent customer services and branding, its passion for success, its openness to innovation, its commitment to its communities and societies, and its focus on its people.
Source:
Mount Faber - Press Release [PDF]
Mount Faber - Logo
