LSC - Branding Guidelines
Excerpt:
Introduction
These guidelines define the basic elements of the Learning and Skills Council (LSC) brand.
There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a fresh and vital brand
identity. It’s crucial that the brand appears correctly and consistently in every communication.
How we communicate
The LSC should always speak in a confident but approachable tone. We should be seen as reliable, helpful and trustworthy. A solid, grounded organisation.
Our new values are reflected in our new brand. We are rationalising and focusing our communications to deliver clarity, consistency and impact.
More than words
What we say and write is as important as our visual language. The way the LSC talks is an integral part of the brand – it defines the organisation. Ensure that the right words and appropriate language are used, whatever the application.
Clear, confident and approachable.
Source:
LSC - Branding Guidelines [PDF]
