London O3 - Visual Identity Guidelines
Excerpt:
Building the programme image
The purpose of this manual is to guarantee the consistency of Pan London Objective 3 Programme identity by defining the guidelines for the use and application of its logo in our marketing and communications materials.
The programme branding image will help to present ourselves to our target. It defines and reinforces that image. Graphic continuity is vital as a sign of Pan London Objective 3 Programme’s stability and reliability.
For a consistent identity, everybody involved in creating , producing, or using our visual communication should adhere strictly to this guidelines. They provide
specifications for use internal, external, electronic and print products.
Please use this manual as your guide to Pan London Objective 3 Programme’s identity standards. The directives are clear and easy to follow. Please don't stray from them. By adhering to them, we assure the continued recognition of Pan London Objective 3 Programme as a strong and relatable programme.
Source:
LO3-Guidelines [PDF]
