U.S. Auto Parts Drives into Future with New Logo Reflecting Company's Success, Growth
U.S. Auto Parts, the nation's leading Internet direct marketer of automotive aftermarket collision replacement parts and accessories, announced today that they have officially launched their new branding campaign with the debut of a new, more exciting logo. The new logo features a graphically designed steering wheel, new font, sharper color shades and new placement of the company name and slogan.
The redesigned logo reflects U.S. Auto Parts' continued momentum as a driving force in the industry, and yet retains elements of the original logo in an effort to preserve its heritage and brand recognition as a well-established company with a worldwide reputation for excellence and innovation. The bold new logo maintains U.S. Auto Parts' original color scheme of red, white and blue, but has added distinctive auto-related graphics to assist in making it instantly recognizable to audiences worldwide.
“We wanted to reenergize the U.S. Auto Parts brand, and create a look that was unique and memorable,” stated Sol Khazani, Founder of U.S. Auto Parts. “After months of development, we have produced a simple, strong image with a modern vibe that effectively conveys the nature of the company.”
The new logo is currently being implemented on all company collateral, packaging and supplies, and has already been changed on their Web site, www.usautoparts.com.
(…)
Source:
Businesswire
