Nicholls University - Brand Identity Guidelines
Excerpt:
Brand Identity Components
One powerful way in which Nicholls State University expresses its strengthened and enhanced institutional brand is through visual design. The pages that follow provide guidelines for the consistent use of logos, emblems, colors, and typefaces in both print and electronic media. The aim is to enable individuals across all offices and departments to create distinctive communications that share and reinforce a common University brand identity.
University Logo
Nicholls State’s new logo provides a clear, distilled, and highly visible expression of the brand. Consistent with the University’s naming strategy, the logo is designed to build brand awareness of, and equity in, the name ”Nicholls,” while also conveying the category of ”State University.” The logo should be shown in its entirety; no individual elements should be omitted. Artwork for the logo exists in a collection of locked electronic files; it should not be re-created for any reason. (…)
Athletic Mark
This version of the mark incorporates the sword, which over the years has accrued significant brand equity.
Source:
Nicholls University - Brand Identity Guidelines [PDF]
