The Visual Identity Standards of the University of South Florida.
Excerpt:
Introduction
(…) In these pages you will find information on how to appropriately use official university logos. By adhering to these visual standards, you will help USF speak with a clear and consistent voice, help your office or department identity itself with the university, and you will help our varied and diverse constituencies recognize that USF is more than the sum of its many parts.
Working together on the varied strategic goals I have set forth, including this visual identity plan, we will achieve our goal — national prominence, and top 50 status for our public university. (…)
Source:
University of South Florida - Visual Identity Standards [PDF]
