Midwest Eye-Banks has announced a new corporate logo and graphic identity.
Midwest Eye-Banks is the parent company of the Michigan Eye-Bank in Ann
Arbor, and the Illinois Eye-Bank in Chicago and Bloomington, Illinois. Its
former name, Midwest Eye-Banks and Transplantation Center, was changed last
summer.
“By condensing our corporate name, we are more clearly projecting the
nature of our mission to our stakeholders,” noted Susan d'Olive Mozena,
President and Chief Executive Officer of Midwest Eye-Banks. “Our new logo
reflects our focus — the eye — with clarity and professionalism.
“Midwest Eye-Banks is known for the quality of its service and its
contribution to the restoration of vision. This new graphic identity reflects
that tradition and projects it into the future.” The new logo includes the
organization's mission statement: “Dedicated to the restoration of sight.”
Midwest Eye-Banks is one of the nation's premier providers of recovered
eye tissue. It recovers more than 4,000 corneas annually for distribution to
ophthalmic surgeons in Michigan and Illinois, as well as to international eye
banks and humanitarian missions.
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Source:
PR Newswire
