Branding campaign launches with academic plan and new look
Celebrating the development of a new academic plan crafted to guide the University of North Texas toward the future — “a time of change” and “a time for change” — the 115-year-old university unveiled an updated branding and image campaign.
As many as 1,000 members of the university family (including students, faculty, staff, alumni and friends) attended “Discover UNT” on April 27 to witness the introduction of the new branding marks and learn more about the academic plan.
During the event on the Denton campus, a host of UNT administrators introduced the components of the redefined brand and discussed UNT's future as charted through an academic plan that will serve as the blueprint for all strategic planning at the university.
The branding effort encompasses changes in the graphic symbols and colors as well as in the updated words and ideas that UNT will use to represent itself and to connect to the emotions embodied in the values of the university. A UNT branding primer can be found at www.unt.edu/branding.
From this point forward, the updated marks will change the look of UNT's academic and university publications, university letterheads, faculty and staff business cards, university signage, UNT advertising, T-shirt logos and athletic uniforms.
The new words are selected to position UNT as a place to “Discover the power of ideas” and to “Discover the power of green.” (And now, the UNT green will be a more vibrant shade.)
Source:
UNT - Branding
UNT - News
