Candy giant gets new name, logo
by Aparna Kumar
The country's No. 1 chocolate company no longer will be identified with a blue four-leaf clover.
Shareholders of Hershey Foods Corp. voted yesterday to shorten the company's name to The Hershey Co. and to drop the longtime corporate logo — a stylized “H” that resembles a lucky charm.
The new logo is Hershey's iconic chocolate bar, punctuated with a Kiss. The company unveiled its new name and look at the annual shareholders' meeting at the Giant Center in Hershey. About 1,500 investors attended.
“This new name reflects our company's exceptional heritage and is how our consumers and customers best know us,” said Richard H. Lenny, chairman, president and CEO. “It also conveys Hershey's promising future as we continue to focus on building momentum in the confectionery and broader snacks markets.”
The new name is the company's fourth since its founding in 1894. The original name was Hershey Chocolate Co. It has been known as Hershey Foods Corp. since 1968.
The change, although subtle, was immediate. As shareholders left the meeting, workers changed the flags outside the corporate headquarters and factories to new ones proclaiming “The Hershey Company.” The company also updated its corporate Web site address to Thehersheycompany.com.
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Source:
The Patriot News
Hershey's
