Prime Minister Launches Telekom Malaysia'a New Brand Identity
YAB Dato' Seri Abdullah Haji Ahmad Badawi, Prime Minister of Malaysia today launched Telekom Malaysia's new brand identity, marking his inaugural visit to the Company's headquarters, Menara Telekom. More than 5,000 TM Group employees welcomed the Prime Minister on his maiden visit to the Company's headquarters, which will now be known as Menara TM.
Fifteen (15) years after being listed on Bursa Malaysia, Telekom Malaysia or TM as it will now be known is getting its first 'make-over' bringing about a sense of renewal. The new logo with the alphabets “TM” which symbolizes the Group identity comprises three vibrant and distinct colours of orange, blue and red drawing in synergies within the Group. Orange denotes the vibrancy as exhibited by our young multimedia subsidiary TM Net while the red draws upon the liberating identity of Celcom, TM's mobile arm. The letter “TM” together with these new colours projects the new image of the TM Group as an emphatic, bold, vibrant and passionate organisation.
This 'make-over' does not just represent cosmetic changes to its logo and name. This change emphasises a more fundamental approach towards instilling a customer service oriented culture amongst TM employees.
Speaking at the launch of the new brand identity, Tan Sri Dato' Ir Md Radzi Mansor, Chairman of TM said : The launch of TM's new identity is not only important but necessary to bring TM to another level of business excellence. We believe this is the best move for TM due to three reasons. Firstly, it is timely to inject a fresh approach to the Company as this marks the 15th anniversary of the Company's listing on the main board.”
“Secondly, this rebranding exercise continues to signal change as it reinforces the TM Group's transformation which began with the appointment of a new Group CEO, Dato' Abdul Wahid Omar and the formation of a more focused Board of Directors. Thirdly, the new brand identity is a strategic initiative to move the brand away from being identified as just a localised brand, thus positioning it to compete globally. To be successful in the global arena, any organisation needs a brand that's strong, respected, world class and universally accepted. This is particularly relevant to TM Group as it begins to expand its operations internationally especially in South and South East Asia. The new TM brand will reflect these features,” he added. (…)
He also added that, “With our new tagline “Opening Up Possibilities”, the Group is committed to assisting its customers to explore all communication possibilities and opportunities. Moving forward, we will leverage on the synergies existing within the Group to provide a comprehensive range of communication solutions to fit their needs.”
Source:
Telekom Malaysia - News Release
