Photolibrary launches new look brand and website
Leading global stock image group, Photolibrary, has announced two strategic initiatives, with the launch of a new corporate identity as well as the introduction of significant enhancements to its online presence.
Photolibrary Group today operates offices in 7 countries around the world and has a worldwide network of a further 30 agents. “We have always taken an evolutionary approach to the growth of our business,” says CEO, Glenn Parker. “And that’s the approach we have taken with the development of our brand. We’re not a new company, but we are constantly evolving, responding to changing market demands and requirements. So we have applied the principle of evolution to our identity. It’s not an extreme make-over, but a signal that we have moved to the next stage in our development.”
Along with the brand update, Photolibrary has implemented additional enhancements to its website, designed to offer customers vastly improved access to the more than 800,000 images it contains.
Glenn Parker says the website enhancements have been made in line with customer feedback. “We’ve canvassed our client-base extensively to identify the key features they look for in a website. Considering that almost all image searches are undertaken online these days (rather than from hard copy catalogues), certain features simply make it faster and easier to find the image you want.”
Enhancements include the following:
A more intuitive user interface, allowing faster, easier access to imagery;
Comprehensive and highlighted brand representation, including search within a brand;
A revised Royalty Free area with more search options and better access to all our RF brands;
Larger easy-to-view thumbnail and comping images;
A specialist promotions page.
Source:
AgencyFaqs
