Kansas City’s tourism agency launches new marketing initiatives
Changes include new name, logo and advertising campaigns
The Convention and Visitors Bureau of Greater Kansas City today announced it is changing its name to the Kansas City Convention & Visitors Association (KCCVA) and adopting a new logo, slogan and advertising campaigns. The formal unveiling of these initiatives took place today at the organization’s annual meeting at the Kansas City Convention Center.
“We want to capture the spirit and vitality that visitors love about our city, especially with the $4 billion renaissance now taking place downtown and across the metropolitan area,” said Rick Hughes, president of the Kansas City Convention & Visitors Association. “This new branding presents Kansas City as a vibrant, multi-faceted metropolitan area that offers a variety of unique and unexpected experiences, from arts to Western heritage. It shows meeting planners and leisure travelers that our city is a major convention and visitor destination.”
The new branding and advertising campaigns were developed by Kansas City-based Barkley Evergreen & Partners, who donated their time—more than 2,000 hours in 2004 alone—to create the work.
The new logo depicts the Kansas City skyline in three blocks of color: blue, orange and green. The colors are vivid, vibrant and fresh to reflect the renewed energy and vitality of the city. The new slogan “Kansas City: New Discoveries Daily” communicates the wide range of attractions in Kansas City, both existing and new. New Discoveries Daily also gives visitors a reason to come back, adding incremental days, and economic impact, to Kansas City.
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Source:
Kansas City Convention & Visitors Association
