The NZflag.com Trust is a non profit charitable trust which has been established with the sole purpose of encouraging New Zealanders to change the flag. The Trust relies on donations and proceeds from the sale of merchandise to fund its operation. The Trust aims to encourage the Government to put a referendum to all New Zealanders at the 2005 General election on the question “Should New Zealand change its flag?”.

It's time to change our flag.
This site is intended to stimulate debate about the New Zealand Flag. We want all New Zealanders to ask whether the current flag represents our country as we see ourselves today? In our view, at the same time as respecting our history, it should also represent the country today and our vision for our future. Does it portray the image we want to give of New Zealand internationally? Most importantly, does it inspire us?

We think the answer to all these questions is that the current flag can be considerably improved upon. The current flag evolved from a naval flag. New Zealanders have never voted for their flag. After a couple of hundred years we believe it is time New Zealanders chose their own flag.

The NZFlag.com Trust is a non profit charitable trust established to encourage New Zealanders to change the flag. For this to happen we need New Zealanders to openly debate the issue. Then we need a referendum asking New Zealanders whether they would like their flag to be changed. If 50% support such change we hope an independent group of prominent New Zealanders could be appointed to choose a design which better takes us forward for the next 100 years!!! It is likely that a second referendum would then be held allowing New Zealanders to choose either the new design or to stick with the existing flag. (…)

Source:
nzflag.com