Excerpt:
The Importance of Corporate Identity
It has been said that reputation creates wealth. Indeed, a strong reputation is one of he keys to success for any national company. At Mobilecore, Inc., our name symbolizes and embodies our reputation. It is a formidable asset. Like any asset, it must be managed carefully.
That is the purpose of our Corporate Identity Manual. A consistent and unified identity expresses strength, reliability and a sense of pride in our reputation for success.
We can assure a consistent identity by observing three simple rules:
1. The Mobilecore logo should be used as specified in this manual without modification.
2. The corporate style should be respected at all times.This style relates to standards such as typefaces, placement, use of color, and other details as presented in this manual.
3. The specifications governing the Mobilecore logo and corporate style should apply uniformly to everything.
Again, corporate identity is a valuable asset and an important business resource.This manual reflects our commitment to safeguarding our reputation through a consistent identity system.
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Source:
MobileCore - Corporate Identity [PDF]
