THAI unveils new brand image
National flag carrier Thai Airways International yesterday unveiled a new brand image, featuring a corporate logo boasting a three-dimensional look with sharper, more distinctive colours, a more modern look at customer contact points and a 14-billion-baht aircraft renovation programme.
''We have used the same corporate image for over 24 years. It's time to change, to modernise our image to better reach our customers,'' said THAI president Kanok Abhiradee.
The rebranding includes an initial investment of 14 billion baht to refurbish 24 of the airline's top aircraft, featuring new livery, redesigned interior cabins and seat reallocations. (…)
The rebranding will also include new staff uniforms, redesigned passenger lounges and ticketing offices and other modifications. The aircraft will feature iridescent colours through the use of mica paint, a first for the industry. ''The new identity will focus on three concepts _ High Trust, World Class and Thai Touch,'' he said.
''The change will affect all customer touchpoints, and is aimed at maximising customer satisfaction with THAI in today's increasingly competitive market.''
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Source:
Bangkok Post
